Every website project starts with understanding the goal before any design or code work begins. A clear goal shapes every decision that follows — which pages exist, what content matters most, and how the site should be structured.
Discovery and goals
This stage is about listening before building. We talk through what the site needs to do, who it needs to reach, and what success looks like for the client — not assumptions, but a shared, written-down understanding.
Structure and content planning
With the goal clear, we map out the site's structure: which pages are needed, how they connect, and what content belongs on each one. Getting this right early avoids reworking layouts later.
- Discovery and goals
- Structure and content planning
- Design and build
- Review and launch
Design and build
Design and development happen against that plan, with regular check-ins so the client sees progress rather than a single reveal at the end.
Review and launch
Before launch, the site is reviewed against the original goal — not just "does it look right," but "does it do what we set out to do."